Want backstage passes? Get right up in the action with Ultra Pass.
Winner of Metaverse, Immersive & Virtual - Best Audience Integration Webby Award
Merit winner of Branded Entertainment: Experiential - Virtual Events - One Show
For the Pepsi Super Bowl Halftime Show, Verizon wanted to elevate the new Ultra Wideband service by brining fans center stage for the performance of the year.
We created an AR viewing experience, giving fans the option to watch the Halftime Show from any angle.
Watch it for yourself!
Social
Client: Verizon
Created while at R/GA