Alexa knows what you need. Apparently you don't.
This campaign was created as a client pitch for Amazon Alexa Shopping. They wanted to find a unique way to encourage people to use the Amazon Echo and Alexa to purchase items on Amazon. We found a unique way to bring consumers unique items without shoving unneeded content in their faces, or ears in this case.
EVERYTHING ALEXA SAYS IS BROKEN UP INTO 3 TIERS
SCRIPTS
Introduce the public to this new action using multiple social channels.
SCRIPTS
SCRIPTS
Created while working at SID LEE
Copywriters:
Sean C. Diaz
Ethan Schmidt
Jim Robbins